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Privacy Policy

Last updated: March 8, 2026 | ICO Registration: ZA123456

EliteRose Digital Limited ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller Information

Company: EliteRose Digital Limited

Address: London, United Kingdom

Email: privacy@eliterose.digital

Phone: +44 20 1234 5678

ICO Registration: ZA123456

2. What Data We Collect

2.1 Information You Provide

  • Name and contact details (email, phone, address)
  • Business information (company name, website, industry)
  • Project requirements via our intake chatbot
  • Content for your website (text, images, documents)
  • Payment and billing information
  • Communications with us (emails, calls, messages)

2.2 Information We Collect Automatically

  • IP address and browser information
  • Device and operating system details
  • Pages visited and interaction data
  • Cookies and similar tracking technologies
  • Analytics data (via Google Analytics)

2.3 Special Categories of Data

We do not intentionally collect special categories of personal data (race, religion, health information, etc.) unless specifically required for your project and with your explicit consent.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

Contract Performance

To deliver our web design services, process payments, and fulfill our agreement with you.

Legitimate Interests

To improve our services, maintain security, and conduct marketing to similar businesses.

Consent

For marketing communications and cookies (you can withdraw consent at any time).

Legal Obligation

To comply with tax, accounting, and other legal requirements.

4. How We Use Your Data

  • Provide and deliver web design services
  • Process payments and manage accounts
  • Communicate about your project
  • Send service updates and important notices
  • Improve our services and develop new features
  • Marketing (with your consent)
  • Comply with legal obligations
  • Protect against fraud and security threats

5. Data Sharing & Third Parties

5.1 Service Providers

We share data with trusted third parties who help us deliver our services:

  • Vercel: Website hosting and deployment
  • Stripe: Payment processing
  • Google Workspace: Email and document management
  • SendGrid: Email delivery service
  • Google Analytics: Website analytics

5.2 Legal Requirements

We may disclose data if required by law, court order, or to protect our legal rights.

5.3 Business Transfers

In case of merger, acquisition, or sale, your data may be transferred to the new owner.

5.4 We Never

  • Sell your personal data
  • Share data without legal basis
  • Use your project content for other clients

6. International Transfers

Some service providers operate outside the UK. We ensure appropriate safeguards:

  • EU/EEA transfers under UK-EU adequacy decision
  • US transfers under Standard Contractual Clauses
  • Other countries with appropriate safeguards

7. Data Retention

  • Project data: 6 years after project completion (legal/tax requirements)
  • Invoices/receipts: 7 years (HMRC requirements)
  • Marketing data: Until consent withdrawn or 3 years of inactivity
  • Cookie data: As per cookie policy (usually 1-2 years)
  • Website backups: 90 days rolling backups

8. Your Rights Under UK GDPR

Right to Access

Request a copy of your personal data we hold

✏️ Right to Rectification

Request correction of inaccurate data

🗑️ Right to Erasure

Request deletion of your data ("right to be forgotten")

⏸️ Right to Restrict Processing

Limit how we use your data

📦 Right to Data Portability

Receive your data in a machine-readable format

✋ Right to Object

Object to processing, especially for marketing

How to Exercise Your Rights

Email us at privacy@eliterose.digital or call +44 20 1234 5678. We'll respond within 30 days. We may need to verify your identity before processing your request.

Right to Complain: You can lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.

9. Data Security

We implement appropriate technical and organisational measures to protect your data:

  • SSL/TLS encryption for data transmission
  • Encrypted storage for sensitive data
  • Access controls and authentication
  • Regular security audits and updates
  • Staff training on data protection
  • Incident response procedures

While we use industry-standard security measures, no method is 100% secure. We cannot guarantee absolute security but will notify you of any breaches as required by law.

10. Cookies Policy

10.1 What Are Cookies

Cookies are small text files stored on your device when you visit our website. They help us provide a better experience and understand how our site is used.

10.2 Types of Cookies We Use

Essential Cookies

Required for the website to function (e.g., security, session management)

Analytics Cookies

Help us understand visitor behavior (Google Analytics with IP anonymization)

Functional Cookies

Remember your preferences and provide enhanced features

10.3 Managing Cookies

You can control cookies through your browser settings. Note that blocking cookies may affect website functionality. Visit aboutcookies.org for detailed instructions.

11. Children's Privacy

Our services are for businesses and individuals over 18. We don't knowingly collect data from children under 16. If we discover such data, we'll delete it immediately.

12. Updates to This Policy

We may update this policy to reflect changes in law or our practices. We'll notify you of significant changes via email or website notice. The "Last updated" date shows the latest revision.

Contact Our Privacy Team

For any privacy-related questions, concerns, or to exercise your rights:

Email: privacy@eliterose.digital

Phone: +44 20 1234 5678

Post: Data Protection Officer, EliteRose Digital Ltd, London, UK

Response Time: Within 30 days

Supervisory Authority

You have the right to lodge a complaint with the Information Commissioner's Office:

Website: ico.org.uk

Phone: 0303 123 1113

Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF